I worked on MyVIP, for Pets at Home, since the beginning. Initially working with the first Art Director, Scott Mckenzie, before becoming Art Director later. The brief was always a big mix of fun underlined with the core message of caring for animals, back up by expert voices.
The combination of Illustration and high production values on the shoots meant that dog toys became objects of desire and led to the magazine winning several nominations and awards over the years.
Photography: Sara Morris
Illustration: Holly Exley
Photography: Christopher Doyle
Nominated as Art Director of the year (Consumer) at the 2016 BSME Awards