I joined Waitrose Food Illustrated as a Designer and worked under Daniel Biasatti and the current Waitrose Food Art Director, Kerry Wakefield.
During this time, Waitrose took the account in a more commercial direction with a new title of Waitrose Kitchen.
The strategy for Waitrose Kitchen aligned with the Waitrose brand proposition of quality and value.
Art Directing and conceptualising features, Commissioning Illustrations and leading supplementary seasonal projects.
Art Directing and conceptualising features, Commissioning Illustrations and leading supplementary seasonal projects.
Photography: Yuki Sagura
Photography: Yuki Sagura
Photography: Yuki Sagura
Photography: Rob White
Photography: Rob White
Photography: Rob White
Photography: Rob White
Photography: Rob White
Photography: Rob White
Photography: Rob White
Illustration: Andrew Lyons
Illustration: M H Jeeves
Photography: Andrew Montgomery
Photography: Jenny Zarins
Photography: Matt Munro
Photography: Jonathan Gregson
Illustration: Matt Johnstone